Lily's Bridal and Prom Boutique

Archives: September 2010

Buying Trip

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WOW WOW WOW. We had an amazing time looking for the best dresses for our Lily’s Brides. We purchased over 60 gowns for the store.

So what did we find? We found an exclusive bridesmaids line that is modern, trendy and best of all you don’t look like a “bridesmaid.” Dresses you can actually wear to any event. Check out the pictures on our Facebook page. Let us know what you think!

Bridal Gowns – we reviewed so many shows but found the best still to be our exclusive bridal line, Robin Jillian. She knocked them out of the park this season. From fitted to ball gowns. AMAZING.

Accessories – More feathers, flower head pieces, headbands, tiaras, and veils. SPARKLE SPARKLE.

We can’t forget the beaded belts that add that something special to your dress. Beaded colored sashes to add to your bridal gown or bridesmaid gown too.

We now have to wait patiently for everything to arrive. Bridal gowns won’t be here until mid January but everything else will be here over the next two months.

We invite you to come see our new merchandise in the next few months.

Heading to Market

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We are so excited to head out to Dallas to buy new bridal gowns for the Spring 2011 season. We review 1000 of dresses just to find the perfect dresses for Lily’s Bridal.

How do we pick the dresses for the store? First, we see ALL dresses on models. We never order from a picture or from hanging on a rack. We like to see how the dress fits and drapes the body. Second, is the construction of the gown. We only bring in dresses that have proper construction so you do not need to have additional undergarments for support. Third, what options do you have with colors and fabrics? We take all this into consideration before we write an order. We do this with EVERY vendor. It is 3 days packed full of Fashion. It is a ton of fun.

What else do we do at the buying market? We network with other stores across the US and the world. We talk business and before we know it, it is time to get to the airport and head home. We are excited and tired when we come back. We do this three to four times a year. All to bring the best dresses to our customers.